The main challenge was to improve organic reach and engagement within a competitive real estate market. Previous content had limited performance outside of existing followers, and the goal was to attract new audiences, increase interaction, and enhance visibility using only organic methods.

To achieve these goals, I implemented a consistent and data-informed content strategy that prioritized high-performing formats such as property highlight reels and community-focused videos. Each post was designed to align with Coldwell Banker’s professional brand voice while maintaining visual appeal and relatability. I closely monitored performance analytics to identify engagement patterns and adjusted the posting schedule, captions, and creative direction based on these insights. This ongoing optimization ensured that content reached the right audiences at the most effective times.

The organic content strategy delivered significant growth across all key metrics. Over the selected period, the page achieved 247.8K total organic views, representing a 115.7% increase from the previous reporting cycle. Overall reach grew to 52.7K, including a 324.9% increase in non-follower reach. Engagement rose by 71.5%, resulting in 2.1K total interactions, while the page gained 126 new followers—a 740% increase. The top-performing reel alone reached 43,243 views and 34,489 reach, generating 243 interactions organically.