The owner of 812 Signz had never implemented email marketing and maintained only a limited presence on social media. I was tasked with building up their digital marketing efforts from the ground up, creating a cohesive strategy to increase visibility and drive business. This involved designing and executing paid social media ads, developing organic social content, and setting up email campaigns through Mailchimp to engage existing clients and attract new leads. The goal was to establish a professional, consistent brand presence and generate measurable results for the business.

To build a cohesive digital presence for 812 Signz, I designed the website from scratch in Webflow, starting with wireframes created and approved in Figma and incorporating strategic integrations to capture viewer attention. For email marketing, I utilized Mailchimp to develop campaigns that engaged current clients and promoted new offerings. Social media content—both organic and paid—was created using Adobe Illustrator and Adobe After Effects, and campaigns were executed through Meta Ads Manager to reach targeted audiences. This integrated approach combined website design, email marketing, and social media campaigns to strengthen the brand and drive measurable engagement.

As a result of the integrated strategy, organic social media views increased significantly through engaging, on-brand, and trending content. Paid campaigns delivered measurable reach and engagement, driving new client inquiries and awareness of the brand. Email campaigns created via Mailchimp achieved strong open and click-through rates, helping to keep the client top-of-mind with their audience. Overall, the combination of a redesigned website, consistent social media content, and strategic email marketing strengthened the brand’s digital presence, increased engagement, and supported business growth.